This year, the clock of the entertainment industry’s fashion scene has ticked faster than ever. Celebrities, along with their teams of hair, makeup and stylists, showcased a never-ending symphony of new, cutting-edge fashion. Particularly in 2024, the emphasis on body accentuation stood out prominently, from BLACKPINK’s Jennie’s underboob fashion to ITZY’s Yuna’s rocking low-rise pants that highlighted her hips.
Jennie: Breaking female idol stereotypes with bold exposure
BLACKPINK’s Jennie is no stranger to setting fashion trends. Her bold, body-positive choices have broken traditional notions of demure, exemplary female idols.
Often wearing breast- and sideboob-revealing clothes, Jennie has consistently pushed the envelope. A prime example is her 2022 photoshoot in Hawaii, where she wore a pink underbust top and low-waisted skirt, marking the beginning of the underbust trend in Korea. Although it initially sparked controversy, the style gradually gained acceptance as a legitimate fashion statement, with other artists such as HyunA and LE SSERAFIM’s Kim Chaewon following suit.
Jennie’s passion for bold outfits extends to official appearances. She attended the Jacquemus 15th anniversary collection show wearing a backless dress with hip detailing and performed at Coachella in outfits that left little to the imagination, proving her confidence.
Her approach to trendy fashion is also unapologetic. From palm-length microskirts to dresses with open sides that reveal hip lines, Jennie continues to command attention. Her bold looks at Chanel’s S/S 2025 show and in the music video for her solo single “MANTRA” cemented her reputation as a fearless fashion icon.
Hyorin: Take chest exposure to the next level with sternum tattoos
Former SISTAR member turned soloist Hyolyn is another artist who isn’t afraid to push boundaries. Known for her large cross-shaped sternum tattoo, which she got to cover a childhood scar from cancer surgery, Hyolyn has turned what was once a source of insecurity into her signature charm.
Her fashion choices emphasize her tattoo, often featuring clothing that exposes her sternum and midriff. From the bikini looks in her “iCE” album concept photos to the vacation-inspired outfits in her latest single “Wait,” Hyorin’s unique style amplifies her sensual and powerful image. Along with his raspy voice, powerful dance moves and tanned skin, he embodies confidence and individuality.
Yuna: Debunking hip pad rumors with confidence in her natural curves
ITZY’s Yuna has become synonymous with her gorgeous hip line, often making headlines for her enviable figure. Despite rumors of wearing hip or volume pads, Yuna silenced critics with her performance at the 2022 KBS Song Festival, where she wore low-rise jeans for a remake of “U-Go- Girl” by Lee Hyori, highlighting her natural curves.
Since then, Yuna has embraced low-waisted fashion and proudly accentuates her waist-to-hip ratio both on and off stage. Her confident poses and outfits have even elicited playful teasing from her bandmates, who joke about her exaggerated posture, but Yuna remains unfazed, proving that she is truly “born to be an idol”.
In 2024, female stars like Jennie, Hyorin and Yuna have redefined the boundaries of women’s fashion, fusing boldness, body positivity and individuality into iconic trends that continue to captivate fans and set the stage for future style revolutions.
