Park Seo Hwi is quickly gaining attention in Korean online communities for her surprising and unconventional life story, which ranges from K-pop idol to sports announcer, model, entrepreneur, and now practicing shaman.
Born in 1993, Park Seo Hwi first stood out during her undergraduate days at Korea University, where she earned the title “ulzzang” thanks to her striking visuals and outgoing personality. In 2013, she debuted as A-Yul in the girl group LPG. However, the group failed to achieve mainstream success and she left in 2014 before briefly embarking on solo musical activities.
That same year, she moved into broadcasting, beginning an 11-year career as an announcer and sports commentator. He has worked with major networks like SPOTV, Yonhap News TV, and Arirang TV, covering baseball games and even eSports like League of Legends. Her resume continued to expand as she also contributed as a magazine editor.
Never one to stay in one lane, Park Seo Hwi made a new transition in 2019, becoming a fitness model and winning awards in international competitions. He also explored acting through minor roles. In 2024, he added another title to his name: futsal referee, officially getting certified and participating in sports variety programs while joining FC Anaconda.
In 2025, she ventured into business, opening a Korean barbecue restaurant in Suwon, which reportedly ran steadily with support from fans and former colleagues.
However, her most shocking transformation occurred in 2026, when she entered the spiritual world and became a shaman. Explaining his decision, Park revealed: “I kept dreaming about the deaths of my family members. The dreams were so vivid that I would wake up screaming and crying.” After consulting a fortune teller, she was told that she possessed strong spiritual energy and that she needed to undergo initiation rituals to prevent these dreams from coming true.
His decision deeply affected his family, especially his father, who reportedly burst into tears during the initiation ceremony. “I feel like I’ve become a sinner in my parents’ eyes,” she shared, revealing the emotional weight behind her choice.
Despite the drastic career change, Park Seo Hwi continues to remain active online as an influencer and content creator. He is fluent in five languages: Korean, English, French, Japanese and Chinese and also holds a 4th degree black belt in Taekwondo, along with 12 professional certifications in various fields.
Reflecting on his multifaceted life, he said: “I’ve held five jobs at once before. There’s almost no part-time job I haven’t tried. I don’t have a fixed career goal – I simply pursue my dreams like Park Seo Hwi.”
Her story is now widely discussed as a rare example of a modern “multi-career” figure in Korea, someone who constantly reinvents herself, no matter how unexpected the path may be.
Sources: kenh14
