Netflix has reached a significant milestone in South Korea, recording 14.2 million monthly active users (Mau) in February 2025. This wave is largely attributed to the success of the original series “When life gives you mandarins. “
The drama, set in the Jeju of the 1950s, tells the life of Oh Ae-Soon (IU), a rebellious girl who aspires to be a poet and his relationship with the devoted Yang Gwan-Sik (Park Bo-Gum). His authentic representation of Jeju’s culture and the sincere narration has resonated with the public both nationally and internationally.
According to Good Data Corp., the series has passed the Tv-Ott drama category, with IU leading the chasses of the Cast Buzz. Within three days of its release, it obtained 3.6 million views, ensuring fourth place in the global ranking of the 10 (non -English) Netflix (non -British) and entering the first 10 lists in 24 countries, including Hong Kong, Indonesia, Japan, Peru and Bolivia.
The success of “When life gives you Mandarini” underlines the growing global appetite for Korean content. In response, Netflix has announced an investment of $ 2.5 billion in South Korean productions in the next four years, with the aim of further expanding its Korean series, films and unwritten shows.
This strategic attention on Korean content not only improves the global library of Netflix, but also consolidates the position of South Korea as a cultural power plant in the entertainment sector.
