Zhao Lusi recently became the center of attention after attending an event for luxury jewelry brand Bvlgari in Shanghai, China, with the media calling her treatment “one of a kind.” What really shocked observers was the strapless black dress she was wearing: a Ronald van der Kemp haute couture design that had debuted on the Paris Fashion Week runway just three days earlier.
The appearance was widely interpreted as a clear sign of Zhao Lusi’s high fashion status. As a Bvlgari brand ambassador, she received exceptional attention at the event. Notably, Zhao Lusi was the only ambassador present that evening, while Bvlgari’s regional CEO in China would arrive especially for the occasion, with the entire event centered around the actress.
According to QQ, just three years ago Zhao Lusi was often associated with “red carpet blacklist” discussions. At the time, her youthful facial features combined with overly styled puff sleeves, voluminous skirts, and excessive lace, often resulted in looks criticized as heavy and not corresponding to his age.
A turning point came at the end of 2024 during Tencent Video’s annual event, where Zhao Lusi appeared in a gold fringed dress and an elegant hairstyle. The look immediately went viral, rising to the top of Weibo’s trending list under the keyword “Zhao Lusi – luxurious aura.” Fashion bloggers began describing her style as “sweet but elegant,” marking a change in public perception.
Throughout 2025, Zhao Lusi’s red carpet appearances have entered a remarkably stable phase. Audiences observed that she had learned to choose more restrained and well-adjusted models, while her overall demeanor appeared calmer and more confident. Fashion commentators analyzed this as a sign that he had successfully identified her “personal style”.
This increase in fashion resources did not happen by chance. In the second half of 2025, a TV drama starring Zhao Lusi unexpectedly became a huge hit, exceeding 180 billion total views across all platforms and climbing multiple charts. In the series, she played a career woman who emerges from the bottom of society through confidence and resilience, shedding her long-standing connections. “sweet little sister” image. It was instead praised as “an actress capable of carrying a drama”.
Its commercial value was also supported by the data. Reports indicate that quarterly sales of the major brands it represents increased by an average of 27% following the official announcements. On international platforms, videos tagged with his name have exceeded 1.1 billion views.
Prior to this strong comeback, Zhao Lusi experienced a turbulent year marked by health problems and growing conflicts with his former management company, Galaxy Cool. Her activities were stopped and she even considered retiring from the industry. However, after the success of his drama, a fan-focused communication strategy and a clear redefinition of his image, he made a notable comeback.
Sources: DL
