In a message to fans via the Bubble platform, Baekhyun candidly shared his thoughts: “Have you seen those chewy cookie mukbangs in Dubai? They don’t look appetizing to me. It’s weird. A small cookie contains about 500 calories! Honestly, wouldn’t a cup of ramen be a better option? And the price: a cookie costs as much as a bowl of rice soup. I don’t think the ingredients even cost that much.”
While some fans appreciated his honesty, the comment quickly drew criticism online. A community post responded by comparing his criticism to the price of his merchandise.

Users pointed out the cost breakdown of Baekhyun brand items:
- Random Photo Card Set (3 cards): 6,000 KRW (~4.06 USD)
- Reusable bag: 17,000 KRW (~11.50 USD)
The post highlights that the actual cost to produce these items is significantly lower: around 1,380 KRW (93 cents) for the bag and around 294.6 KRW (30 cents) for the photo cards.


Critics argued that Baekhyun’s remarks were hypocritical and unnecessarily dismissive of the work of others. Some of the major reactions included:
- “It’s disappointing how Baekhyun keeps making careless comments.”
- “He didn’t need to say that at all.”
- “It’s been years since his debut: why does he keep making these mistakes?”
- “Celebrities need to be more careful with their words. Even small comments can cause a lot of negative reactions.”
This controversy has reignited discussions about the importance of public figures being mindful of their influence and words, especially when it comes to criticizing other creators or companies.
Sources: Koreaboo
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