Recently, the 5 members of NewJeans performed as guests at the concert of the famous Japanese group YOASOBI, which was held on December 7th in Korea.
Despite performing hit songs such as “How Sweet” and “Right Now”, the members introduced themselves individually, such as Minji, Hanni, Danielle, Haerin and Hyein, without mentioning the group name “NewJeans”.
Notably, the group’s logo and name, which would normally be displayed on stage screens, were completely omitted. During the concert, YOASOBI briefly called them “NewJeans”, but this was the only instance where the group’s name was mentioned.
This unusual situation quickly circulated on social media, sparking widespread discussion among fans and the public. Some netizens mocked the situation, referring to a statement from the Korea Entertainment Producers’ Association (KEPA), calling it a bizarre yet comical scenario. Others complained about the ambiguity, jokingly asking: “Now should we call them AKA (also known as) NewJeans?”
The performance has raised questions about how the group will handle their upcoming commitments. Observers speculate that members may continue to operate individually rather than under the “NewJeans” name, at least in the short term.
Previously, NewJeans announced the termination of its contract with ADOR via a press conference. ADOR later refuted that claim, stating that the contract is still valid, and filed a lawsuit against NewJeans.
Meanwhile, industry organizations such as KEPA, along with the Korea Management Federation, have released official statements calling on NewJeans to reverse their “irresponsible” decision and resume normal operations.
Source: Nate
