The first news arrived in 2022.
Koreaboo
In 2022, K-Pop company LPA Entertainment was criticized when evidence emerged that the company had asked its interns to send them underwear photos. The text messages shared by news outlets showed several messages talking about the weight of the interns and the company’s reasons for asking for the photos.
- “This is the exact picture of your weight.”
- “Weight control is necessary because we need to know the person’s figure. If you don’t like it, how can you say you want to be a K-Pop idol?”
- “It’s not easy to become a K-Pop star in Korea. That’s why they are the best in the world.”
The company has apparently rebranded, and despite the name change, netizens seemed concerned after an announcement that left a bad taste in the mouth as fans linked it to past controversies.
Netizens raise concerns after K-Pop company accused of forcing trainees to send underwear photos, rebrands and releases ‘shocking’ audition ad
Recently, the company was brought back into the light after it appeared to have changed its name NA Entertainment.
Looking at the following card, they are about to debut a new girl group called FROM: GOwhich could tie in with the hearing announcement that passed following the controversy.
On November 11, the popular X account @nugupromoter shared that one of the members of the next group called KIA shared that the former CEO was now in prison, but it was not confirmed on what charges this occurred.
UPDATE: KIA, a member of the upcoming group De:Va, shares in an Instagram DM that the former CEO of NA Entertainment (formerly known as LPA Entertainment) is now in prison.
The company now has a new CEO and several interns. https://t.co/394x9pxVvi pic.twitter.com/3Wm2M78fBB
— nugu promoter (@nugupromoter) November 11, 2024
Hopefully the new team can distance itself from the past.
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