The romantic drama just launched “Crushology 101” He left an unfortunate mark in the Korean television story, debut with one of the lowest evaluations of spectators ever recorded for a first evening series.
According to Nielsen Korea, the second episode of the Drama of Friday-Savor of the MBC “Crushology 101”, On air on April 12, he marked a national evaluation of only 0.9%, collapsing underneath this also follows a modest 1.3% for his premiere the day before, making it to date, the dramatic debut of Friday-saber more MBC.
A new minimum for MBC dramas
The drama has now exceeded the previous record held by “Kokdu: season of divinity” And he entered the feared “Zero Club for percentage” of terrestrial TV dramas. It joins the recent KBS 2TV flop “Kick Kick Kick Kick”, which ended in March with a sad final evaluation of 0.3%.
Compared to the previous drama from Friday-Savor of MBC, “UnderCover High School”, which ended with a respectable peak of 8.3% and a final evaluation of 5.8%, “Crushology 101”The performance marks a clear recession.
On the same night, rival dramas have passed “Crushology 101” with a large margin. KBS 2TV’s “For Eagle Brothers” Guided with a huge 19.0%, while SBS “Buried Hearts” ended its race with a maximum of 15.4%, closing a successful season.
Jtbc’s “The art of negotiation” held strong at 7.182% before its ending and TVN “Resident PlayBook” Mediated on average by 3.7%, with a peak at 5.2%and led its time slot.
What went wrong?
Based on a popular Kakao webtoon with over 170 million views accumulated, “Crushology 101” He seemed ready for success. The story is focused Bunny (interpreted by Roh Jeong-Eui), a young woman whose disordered first romanticism triggers a chaotic intertwining with several attractive men. The drama is also interpreted Lee chae-min AND Jo Jun-Young.
However, the popularity of the webtoon has not translated into TV evaluations. Critics indicate weak promotional efforts, genre saturation and lack of stellar power as possible reasons for the sad turnout.
With only two episodes broadcast, it is too early to declare total defeat. Dramas like “Extraordinary Woo lawyer” AND “The good bad mother” It also started with modest numbers before gaining traction through word of mouth and digital platforms.
However, the pressure is active. If “Crushology 101” He cannot rebound quickly, he risks becoming the largest dramatic flop of MBC of 2025 and further deepening the rawline troubles of the network.
All eyes are now in the coming weeks to see if this love story of the campus can arise from the ashes or become another precautionary story in the fiercely competitive k-drama panorama.
