Rosé of Blackpink made history with eight nominations al 2025 mtv Video Music Awards (VMAS) -The higher count for any K-Pop artist this year. The milestone triggered speculation: could this momentum bring it closer to a grammy nomination?
VMA as a launch
Rosé happened Apt. It is appointed in seven main categories: video of the year, song of the year, best collaboration, best pop, better direction, better artistic direction and better visual effects. Its track Toxic to the endfrom the debut album RosieHe also gained a nod for the best k-pop, bringing his total to eight. Rosé is combined with the K-Pop category by the members of Blackpink Jennie, Lisa and Jisoo, together with Aespa, Jimin (BTS) and Stray Kids.
Vma Wins vs. Grammy Case
The experts in the sector warn that VMA’s success does not guarantee Grammy’s recognition. The two prizes have several evaluation criteria and voting systems. However, winning the VMA can increase the profile of an artist, earn good will from Grammy’s voters and expand their presence on the US market.
Past examples show overlaps – Taylor Swift’s Too well: the short film He won the video of the year at the Vma 2022 and the best music video at the Grammys in 2023, while Kendrick Lamar’s Humble He got the same double victory in 2017-2018.
Grammy: a harder goal
The music critic Lim He Yun observes that while a great VMA victory could increase the chances of Grammy of Rosé, his Hit Us Hit portfolio is currently limited to Apt.
“In the case of Rose, his only real success in the United States is” APT “. And this alone earns a grammy nomination. Or higher, K-pop does not receive the same attention from the American public that we might think”, he said.
Grammy generally favor artists with a constant success of the US graphic designer, critical applause and releases them under the main American labels. Even BTS, the first K-Pop deed appointed for a Grammy, has not yet won after three consecutive nominations (2021-2023).
However, Lim stresses that the drop in Grammy’s public could motivate the registration academy to consider high-profile k-pop acts to attract global attention.
With its 8 VMA nominations, Rosé has consolidated its status of global K-Pop power. While the road to Grammy remains demanding, a high -profile VMA victory could act as a catalyst to cross that next historical milestone.
Source: Korea Herald
