The brand in question responded.
Koreaboo
Portrait rights of Aespa’s winter were used without permission from the cosmetics brand Medipeel.
The brand used an image of winter for a viral marketing video for its products.
The video included the caption, “Fashionable dewy skin is all the rage thanks to Winter by aespa.”
However, winter is currently a model for Peaceful lovethe brands of Mamonde AND Hope but has never worked for any other beauty brand or Medipeel.
They also used some of those in the group YouTube winter content using a wrap mask for a photo shoot without permission. They also promoted the products used in the video as Medipeel.
To this, Medipeel responded, “We were unaware of this as the marketing campaign was conducted through a third-party agency.”
After confirming the issue, they revealed that they are taking necessary steps to eliminate it, but the videos have not yet been deleted.
Amore Pacific, the brand with which Winter has collaborated since last year, declared: “We are checking the facts.” Attention is focused on how they will react to the unauthorized use of Winter’s portrait rights.
