Cha Eun-woo, the so-called “genius of the face” of K-pop and Korean dramas, is facing unprecedented tax controversies that are shaking its previously pristine public image. During a scandal-free 12-year career, the idol and actor is now under investigation for tax evasion estimated at 20 billion won, one of the largest tax cases among Korean celebrities.
The Seoul Regional Tax Office conducted a thorough audit during the first half of last year and informed Cha Eun-woo of the back taxes owed. Experts point out that this would be among the largest cases of tax evasion globally, along with figures such as Fan Bingbing, Zheng Shuang and Cristiano Ronaldo.
Authorities suspect that Cha Eun-woo used a corporate structure created by his mother to distribute income and apply lower corporate tax rates, potentially avoiding the 45 percent individual income tax. The company in question was reported as a potential paper company, with addresses linked to the family’s restaurants or non-resident offices.
Public scrutiny has intensified due to the contrast between Cha Eun-woo’s immense earnings and his relatively modest charitable activities. During the survey period, his estimated income ranged from 80 to 100 billion won, with over 10 billion won per year coming from endorsements alone, solidifying his status as “walking society”.
Donations reported over the years include:
- Gangwon fire recovery in 2019: 10 million won
- 2020 COVID-19 relief: 30 million won
- Ice Bucket Challenge 2023: 10 million won
- Fire relief in 2025: 100 million won
In total, his cash donations amount to about 150 million won, a figure that pales in comparison to the alleged 20 billion won in unpaid taxes. While charitable donations can’t be judged solely on monetary value, the discrepancy has left many fans feeling betrayed.
The controversy is compounded by the timing, as Cha Eun-woo reportedly filed for tax notice after joining the military in July last year, sparking speculation about “strategic enlistment” delay the vote.
In response, his agency Fantagio stated, “The fundamental question is whether the company founded by his mother constitutes a genuine taxable person. We will clarify all issues according to legal procedures and interpretations.”
This case has reignited debates about transparency, celebrity liability and taxation among high-income figures in South Korea, leaving fans and the public to closely watch how the situation develops.
Sources: Netizenbuzz

