According to the data analysis platform on social media Nocifinflueni On July 19, the annual income of the YouTube channel Jane Asmr Jane It is estimated that it is around 231.6 billion (about 170 million dollars). Its monthly income is estimated at ₩ 19 billion, with a daily income that reaches about 600 million.
The channel, which has over 18.4 million subscribers, has brightly colored foods such as chocolate, candies and macarons in the Asmr style videos, which only show the creator’s mouth while it is largely involved in an international audience.
Despite the amazing figures, the professionals who are familiar with the monetization of YouTube warn that these forecasts are very far from the financial reality.
As part of the Youtube partner program (YPP), the actual profits are influenced by a series of factors as well as views and counting of subscribers. Metrics such as CPM (cost for a thousand impressions) and RPM (entry for thousands of views) vary significantly based on the spectator’s position, the duration of the video, the involvement of the announcements and the category of content. The content of Mukbang and ASMR, in particular, is known for its low CPM due to its passive and repetitive nature.
“Mukbang and ASMR formats intrinsically generate less advertising revenues”, An official of a multi -channel network (MCN) explained. “Expecting billions of income only for ads in this kind is almost impossible.” In particular, like the best creators of Mukbang Koreans like Tzuyang AND Moon Bokhee They publicly revealed the monthly profits in the low billions of substantial victories, but far from the hundreds of billions planned.
Also Delicate whispering asmrIt is believed that the main ASMR channel in the world to count subscribers, earning only from ₩ from 100 million to ₩ 500 million advertising revenues.
YouTube evolution monetization policies play a role. Since the beginning of 2025, the repetitive content or low authenticity has been subject to restrictions of more severe revenue, which means that even large channels with millions of followers can face monetization challenges.
Experts point out that diversification is fundamental in the Youtube revenue strategy. Sponsored content, goods, support for direct fans and alternative partnerships often constitute most of the revenues of high -level creators.
A recent study by the New York University researcher Tianyuan Hua underlines this point, concluding: “It is increasingly difficult to earn high revenue only through ads.”
In short, while the numbers can attract attention, the true story behind YouTube earnings is more nuanced, and based on much more than flashy views and viral status.
Nate
