“Unless Suga leaves the group…”
koreaboo
This article is part of our coverage of BTS Suga’s DUI case. You can read more and view the full timeline here.
Samsung is reportedly considering abandoning Behind the scenes as ambassadors because of Sugardrunk driving scandal.
On August 28, The Korea Herald reported that a Samsung insider revealed that Samsung may have decided to change its ambassadors. Currently, BTS is Samsung’s brand champion, a partnership they have had for years.
Regardless of their fandom, there are risks in having an ambassador who has caused controversy. Their partnership needs to be carefully considered.
— Samsung Insider
Samsung Insider later claimed that despite this, Samsung would not take steps to immediately exclude Suga from the campaigns.
That being said, it doesn’t mean Samsung will exclude him from the campaigns. The reason is that they have contracts with all the BTS members. Unless Suga leaves the group, it’s difficult for them to do anything. We need to see how it all ends.
— Samsung Insider
Samsung declined to comment on the report. Suga previously caused significant backlash after riding a scooter while sitting down after drinking. You can read more about the controversy in the links below.
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