Jin has been selected as the new global ambassador of Alo Yoga. Following the announcement, ARMYs complimented the idol’s charismatic photos for the brand.
The ambassador was confirmed by Alo Yoga on October 18, when the brand posted on Instagram: “Introducing our new global ambassador: the beautiful #jin around the world.” The post also featured several photos of “The Astronaut” singer sporting a sporty look.
According to the photos, Jin wore a gray sweatshirt, and in another image, the idol showed off a casual yet charming look in a black and white fit.
ARMYs reacted to the idol’s photos:
- “Alo, you’re lucky. Please take care of our Jin.”
- “He’s the beauty of the world, you know?
- “Why does he look exactly like HYYH-era Jin?
- “The beautiful world!”
- “Oh my god, it was unexpected, but we love it! Best choice, Kim Seokjin!”
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According to WWD, Summer Nacewicz, vice president of marketing and creative at Alo Yoga, shared that the collaboration aims to further inspire people around the world and “embrace mindfulness, recovery and movement.” The official also described Jin as someone who embodies these values and implements change.
Jin also reported that Alo Yoga isn’t just about the clothes, but also about the brand encouraging people to “move with intention and live with purpose.”
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Written by Israel Monte