Sugar can continue to be a Samsung Ambassador after all. A new post seems to confirm that the BTS member may still be promoting the brand during his Drunk driving case.

BTS Member Suga Returns as Samsung Ambassador in New Post

Suga has reappeared as a model for Samsung Electronicsputting to rest some of the concerns about his future with the brand. On August 31, Samsung Electronics ParaguayOfficial social media accounts have posted several images of Suga in an advertisement for Samsung “Second generation Freestyle projector.”

This reappearance is particularly significant, as there has been much speculation that Samsung would continue its partnership with Suga following recent controversies. The uncertainty began when several Samsung accounts, particularly those in Germany, removed images of Suga from their platforms in mid-August after news of the rapper’s drunk-driving accident emerged.

On August 24th, Samsung Electronics Germany removed promotional photos of Suga supporting the Galaxy S24 Ultra Smartphonewhich has given rise to widespread speculation about the implications of his partnership with the brand. The situation was further exacerbated when Samsung Deutschland deleted a social media post featuring Suga shortly after uploading it on August 15. The actions have sparked concern among fans, some of whom have called for a boycott of Samsung products in response to what they perceived as the company’s distancing itself from the BTS member.

Despite the ongoing investigation into Suga’s case, Samsung Paraguay’s recent ads suggest that any conflicts related to his role as a role model for the company may have been resolved. This development has reassured fans that the partnership between Suga and Samsung is still intact, at least for now. It also highlights the complex relationship between celebrities and brand endorsements, where personal disputes can quickly impact professional commitments.

For Suga and his fans, this reappearance marks a positive step forward, proving that he continues to be a valuable face for Samsung’s global marketing campaigns.