BTS comeback documentary revealed behind-the-scenes creative tensions between the group and BigHit Music, highlighting different views on the language, musical direction and cultural elements in their latest album. During discussions on the track “NORMAL,” BTS members expressed a strong preference to incorporate more Korean lyrics to maintain authenticity.
However, the company emphasized the global reach, explaining it using more English could help the album connect with international audiences. This exchange highlighted a recurring tension between artistic identity and global market strategy.
When selecting the title track “SWIM,” the members initially tended towards a more accessible and mainstream sound. But RM pushed for a bolder approach, stating: “Now is the time to take risks.” In the end, the group chose “SWIM,” signaling a willingness to explore a different musical direction despite concerns.
One of the most debated topics involved the use of traditional Korean elements, especially the incorporation of “Arirang” melodies inside “Hand to hand”. RM reacted candidly after hearing the demo, saying: “It feels like three songs mixed into one… like mixing rice with bread, pork cutlet with kimchi.”
V also expressed concern, pointing this out Korean listeners might perceive it as “trying too hard to be overly patriotic.” Meanwhile, Jimin admitted, “I don’t know if I should say this… but the song seems longer and makes me want to run away.”
Bang Si Hyuk actually defended the concept, highlighting its potential global impact. He suggested imagining a huge crowd of 60,000-70,000 international fans singing along to “Arirang,” calling it a powerful moment.
However, Jungkook disagreed, pointing out that non-Korean listeners may not recognize the melody and preferred a more universally accessible track. Bang Si Hyuk responded by expressing confidence that the group can achieve both artistic and global success without major compromises.
THE documentary offers a rare glimpse into BTS’s creative process, revealing that even at the height of their global success, key decisions are shaped by intense discussions and differing perspectives. From linguistic choices to cultural identity, BTS’ return reflects not only musical ambition but also the ongoing negotiation between authenticity and global appeal.
Sources: Netizenbuzz
