Here’s the first look!
Lately, BTS‘S Jin they joined forces with famous chefs Baek Jong won for a joint business venture: a liquor brand called IGINE.
New photos have gone viral showing off the product’s stunning packaging.
Plus, the adorable Christmas version of the package is perfect for the holidays and comes in two flavors: “Sweet Tonic” (apples and watermelon) and “Sour Tonic” (apples and plums).
A pop-up store will take place at Jini’s Lamp to launch the product: the pre-opening events will take place from 16 to 19 December and the official inauguration is scheduled for 20 December.
Jin’s “Another Level” plays at Jini’s Lamp pre-opening event! 🎉
IT STARTS WHERE THE SMILES BEGIN#IGINbyJin #IGIN #JinisLamp pic.twitter.com/E7RhFwcFqT
— All for Jin (@jinnieslamp) December 16, 2024
A variety of cute gadgets will be available…
…including keychains, coasters, mugs, clothing and more.
Celebrities including Korean professional volleyball player Kim Yeon Koung already love it!
Fans were struck by the meaning behind the product, including its ties to local Korean culture.
The fact that IGIN is an alcohol brand that also helps local farmers promote alcohol culture and Korean heritage… so proud of you seokjin🫶
IT STARTS WHERE THE SMILES BEGIN#IGINbyJin #IGIN #JinisLamp pic.twitter.com/NtC03xp5o1
— Carolyne🌱⁷⁼¹ (@mhereonlyforbts) December 14, 2024
Find out more below.
BTS’s Jin and celebrity chef Baek Jong have won the liquor business together
