Context and results
Shin Sun-jung joined BigHit Entertainment, HYBE’s predecessor, in 2010 and played an integral role in the creation and early success of the global phenomenon BTS. As head of HYBE’s Training & Development (T&D) division and GM, he led initiatives to refine the rookie development system. His work included selecting trainees and designing bespoke training programs for each HYBE label. This system has produced successful debuts, including BTS, Tomorrow X Together (TXT), ENHYPEN, LE SSERAFIM and &TEAM.
Her contributions have earned her recognition in the global music industry, including a spot Billboard’s 40 Under 40 list in 2022, highlighting influential young leaders in music, and the Billboard Women in music list in 2023, in the “Multisector” category for its wide-ranging impact.
Future expectations
With Shin’s appointment, BigHit Music aims to drive sustainable growth and strengthen its competitive advantage in the global music market. He is expected to stabilize and elevate the label’s operations while driving the expansion of new business ventures.
Leadership transition
Outgoing CEO Shin Young-jae, who has led BigHit Music since 2020, will now focus on his role as the inaugural head of HYBE Music Group APAC. This division, founded in August 2024 as part of HYBE’s “2.0” growth strategy, focuses on expanding and innovating the label business in the Asia-Pacific region. It aims to refine strategies, improve processes and invest in resources to advance music services.
This leadership transition is expected to further consolidate HYBE’s global presence and ensure continued innovation.
Source: TenAsia
