On January 12 SM announced: “After extensive discussions, we have mutually agreed to conclude our 25-year journey with BoA effective December 31.”
Debuting in 2000 at just 13 years old, BoA quickly became a pioneer in K-pop’s global expansion. Known as the “Star of Asia” and a symbol of Korean entertainment abroad, she pioneered the Korean Wave (Hallyu) throughout Asia and became a role model for countless younger idols who followed her.
SM Entertainment reflected on his legacy, stating: “As a trailblazer and trailblazer, BoA’s journey has been defined by her relentless passion and commitment. Her brilliant achievements and unparalleled records are a testament to this. From her historic debut to her growth into a No. 1 artist and producer, every moment has been unforgettable. It has truly been an honor for us to walk alongside her.”
In early April 2024, BoA sparked speculation when she posted on her personal social media, “Once the contract expires, will I finally be able to retire?” Fans debated whether it was a typo for “exercise break” or an actual nod to retirement. He later clarified “It was a typo. I meant pension” confirming his intention and sparking discussion among fans.
The following day, he elaborated, writing, “My contract lasts until December 31, 2025. Until then, I will give my all as a BoA singer and I will be really happy to do so. Don’t worry, my dear Jumpings (fans).”
As BoA prepares to close a historic chapter with SM, its influence and impact remain unparalleled. Whether retirement is on the horizon or not, his legacy as a foundational figure in K-pop is firmly cemented in music history.
Sources: Daum
