The anticipation for the content is high.
On December 10, 2024 (KST), the Korean fried chicken brand was announced bhcwell known for his “burinkle” chicken, signed with BLACKPINK member Rose as a new model next to the actor Hwang Jung Min and table tennis medal Shin Yu Bin.
IT Chosun’s exclusive report explains that bhc and Rosé are in the final stages of finalizing the contract and that the K-Pop idol is expected to collaborate with the brand on new menu development and global marketing initiatives.
The news has since sparked some division among fans. Some believe that Rosé’s reputation is that of BLACKPINK “gourmets” It’s perfect for this new approval. Others, however, were not convinced that the idol would be a suitable role model for fried chicken, citing his image as one of the main reasons.
- “I don’t think it’s very on brand, LOL.”
- “Really… it seems like it has nothing to do with fried chicken, haha.”
- “It wasn’t a good match at all.”
- “A fried chicken brand model who never, ever seems to eat fried chicken. Haha.”
- “It does Not It looks like he’s eating fried chicken, like always. LOL. Especially not the butter chicken.
Meanwhile, a company insider commented: “There are limits to becoming more competitive with new menu items alone, so companies turn to advertising with more popular models.” Given Rosé’s global influence, especially after the mega success of “APT”, industry insiders sensed that the endorsement was a move by bhc to secure first place among Korean fried chicken franchises.
- “It literally says that bhc has signed with Rosé for global marketing. Who else, besides Rosé, would be better to address international audiences? LOL. Plus, he loves to eat. She is known for this.
- “I don’t think this new model of theirs will ever eat their chicken. LOL.”
- “What makes you think Rosé doesn’t eat fried chicken? Why is she skinny? Why does it seem expensive? From what I know, Rosé is good eating. Chicken and all.
- “Not the best match, in my opinion.”
- “If it’s for global marketing… Plus, Rosé knows how to eat. AS…”
- “Rosé loves to eat and eats well. I don’t understand how people are going to bring her form into this when the same people lose their minds and go crazy when bigger celebrities are commented on their bodies.
- “I will order from bhc once the commercial airs. I think it’ll be cute, haha. I can’t wait to eat chicken while listening to APT!”
Check out Hwang Jung Min’s bhc ad which has garnered over 2.2 million views YouTube.
