BLACKPINK’s new album ‘Deadline’ sells over 1.4 million copies on its first day, breaking sales records on Hanteo

BLACKPINK’s new album ‘Deadline’ sells over 1.4 million copies on its first day, breaking sales records on Hanteo

BLACKPINK’s third mini-album Expiration sold 1,461,785 physical copies worldwide on its first day of release on February 27, 2026, according to data from Hanteo Chart, marking the highest first-day sales ever for a K-pop girl group.

The EP, released via YG Entertainment, surpassed all previous benchmarks within 24 hours. Early reports showed 1,287,614 copies sold in the first 4 hours and 30 minutes alone, resulting in a final tally beating that of aespa My world (1.37 million) and those of the group Born Pink (1.01 million). This makes BLACKPINK the first girl group in Hanteo history with multiple albums exceeding 1 million in first-day sales.

Expiration it is the quartet’s first group project since then Born Pink in 2022, ending a three-year wait filled with solo activity and a world tour, according to Forbes.

The five-track collection includes the title track “Go,” pre-release single “Jump” (which topped the Billboard Global 200 last year), “Me and My,” “Champion” and “Fxxxboy.” “Go” features writing credits from all members, Jisoo, Jennie, Rosé and Lisa, as well as Coldplay’s Chris Martin, with production from longtime collaborator Teddy and Cirkut.

YG linked the album’s title to that of the group World Tour Deadlinestarted in July 2025 at Goyang Stadium and included historic shows like Wembley Stadium. The agency delayed the release from 2025 to ensure quality, thanking fans for their patience, Georgia listens reported.

Sales data reflects strong pre-order demand, fan mobilization and placement Expiration as the second-highest first-day seller in K-pop for 2026 so far, behind only ENHYPEN Sin: vanish. It debuted at No. 1 on Hanteo, underlining BLACKPINK’s global dominance despite competition from Bruno Mars’ new album. Projections suggest that ongoing sales will challenge monthly best sellers like ATEEZ The Golden Hour: Part 4.​

This comeback strengthens BLACKPINK’s record-breaking legacy in K-pop sales and streaming. Fans celebrated online, with social media trends highlighting the group’s enduring appeal, as expected Times of India.​​

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