Netizens reacted to the article.
Koreaboo
BLACKPINK‘S Lisa apparently that was part of the reason CELINEThe artistic director of has left the brand.
When it comes to idols and brands, Lisa has always been known for her connection and loyalty to CELINE, of which she has been an ambassador since 2020.
It came as a big shock when Lisa was seen posting about the brand Louis Vuittonbefore becoming ambassador in July 2024.
It was recently announced Hedi Slimane he was leaving CELINE after becoming synonymous with the brand and someone Lisa has always shown her admiration and respect towards.
In a newspaper article Challengesthe journalist wrote about the reasons for Hedi’s departure, sharing the relationship between Slimane and the CEO of CELINE Séverine Merle. The article explained a timeline of events that caused tension between the two, culminating in the brand trying to get Lisa to become the face of another brand, while Hedi was creating a beauty line. This was apparently the “straw that broke the camel’s back.”
To understand how Celine got here, we have to look back. Relations were never perfect between Séverine Merle and Hedi Slimane.
But it was exactly one year ago, in October 2023, that the conflict took another turn. Two accidents accelerated the breakup. First, a Celine show scheduled for the Gaîté Lyrique on July 3, 2023 was canceled due to unrest in the suburbs. Months of work for nothing.
According to our sources, Hedi Slimane was not consulted before this decision. And worse still, the Alaïa parade took place on the Pont Neuf on the same day.Shortly thereafter, another incident damaged relations. The LVMH group wanted to use rapper Lisa from BLACKPINK, Celine ambassador since 2020, as the face of another of the group’s brands: the perfume manufacturer Guerlain. And this, while Hedi Slimane was preparing the launch of the Celine beauty line, was announced publicly last March. The straw that broke the camel’s back.
— “Challenges”
When netizens saw the article, they realized that it didn’t look like Lisa had been removed from the brand and shared that Hedi was so passionate and fond of Lisa that it was the possibility of losing the idol that apparently led to the resignation .
So Hedi wanted Lisa to be the face of the new cosmetics brand being launched by Celine, but Celine’s CEO didn’t let that happen, he canceled Hedi’s last show without telling him and Lisa left… then Hedi also packed his bags…
Lisa truly his daughter pic.twitter.com/1x5V9MGvLk
— biīً ❦ (@lsmdolls) October 10, 2024
Blackpink and random kpop Stan sub-fandoms were telling us that Lisa had been abandoned by Celine when in reality the man who called Lisa his muse was fighting for her life to make her the face of the new cosmetics brand… pic.twitter.com/jzLneQm42s
— biīً ❦ (@lsmdolls) October 10, 2024
On the departure of Hedi Slimane #Celina…
THE DROP THAT TOOK THE CAMEL’S SHOULDER:
LVMH wants Hedi’s first choice and Celine’s first global ambassador #LISA being the face of Guerlain when Hedi was about to launch Celine’s beauty line. pic.twitter.com/kprYepYCaZ
— ashie (@ashiestclaire) October 10, 2024
“LVMH wanted LISA, Hedi’s first choice and Celine’s first global ambassador, to be the face of Guerlain when Hedi was launching Celine’s beauty line”
and I remember those who hated Lisa said that Celine was kicked out of her brand and that other brands didn’t want her😭 ohh karma again pic.twitter.com/m18zfTDYed
— athena (@folkmorelisa) October 10, 2024
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