On October 24, Jennie shared a post on her personal Instagram story promoting her close friend Lee Joo-hyung’s newly launched fashion pop-up in Hannam-dong, Seoul, jokingly writing: “Anyone who wants to come to the pop-up, rush to Hannam-dong!”
The stylish pop-up is part of the fashion brand founded by Lee Joo-hyung, who is well known in the fashion industry and social circles for his close friendships with A-list K-pop stars.
Jennie and Lee Joo-hyung are often described as one of the closest Korean “boy-girl” friendships in entertainment. The two maintained their bond for years, celebrating birthdays, Christmas and holidays together, sometimes with mutual friends and sometimes just the two of them shopping or having coffee.
Lee Joo-hyung has also been a loyal supporter of BLACKPINKfrequently attending the group’s concerts and events. Fans often see him cheering from the audience, earning admiration for his friendship with Jennie.
Fans flooded Jennie’s post with comments praising her loyalty:
- Jennie supports her friends as always – so pure!
- I love how he always uplifts the people he cares about.
- Jennie’s circle of friends is small but genuine.
In the meantime, BLACKPINK is currently in the middle of their world tour”EXPIRATION“, meeting fans all over the world.
According to Star News, the group is also preparing for a full comeback, with filming of the music video already underway this week. Their next release is expected to make a mark BLACKPINKit is the group’s first official promotion after the contract renewal.
Her genuine gesture highlighted once again why Jennie is not only a global fashion icon, but also someone deeply appreciated for her kindness and authenticity.
Sources: Daum
