According to the Korea Corporate Reputation Research Institute on the 10th, big data analysis of girl group brand reputation for November 2024 showed BLACKPINK in first place, followed by aespa in second and IVE in third.
Brand Reputation Index is a metric created through big data analysis of brand-related online consumer behavior, which indicates how consumers’ online habits significantly influence brand consumption. The Women’s Group Brand Reputation Index measures each group’s positive and negative ratings, media interest, consumer interest, and interaction volume. It also includes channel analytics from brand reputation monitoring.
The top 30 in the November 2024 girl group brand reputation ranking are as follows: BLACKPINK, aespa, IVE, LE SSERAFIM, (G)I-DLE, FIFTY FIFTY, Red Velvet, TWICE, OH MY GIRL, NMIXX, BABYMONSTER , fromis_9, ILY:1, PURPLE KISS, triple, H1-KEY, MAMAMOO, STAYC, Apink, ITZY, Girls’ Generation, Dreamcatcher, Girl’s Day, MIYAO, cignature, Kep1er, WJSN, LISSEN, EXID and APRIL.
Goo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said: “In the link analysis for the BLACKPINK brand, ‘record-breaking, pleasant, joyful’ scored high, and in the keyword analysis, ‘Rosé, apartment, syndrome’ scored high. The positive ratio for the BLACKPINK brand was analyzed at 94.58% in the positive-negative ratio analysis.
