BLACKPINK’s Rosé has set an incredible record with her new pre-release single. THE “APT.” MV characterized Bruno Mars it has already reached 100 million views in less than a week since its release!
‘APT.’ Rosé and Bruno Mars’ MV becomes the fastest music video to reach 100 million views
Released on October 18 at 1 PM KST, the music video for “APT”. quickly garnered widespread attention, reaching 100 million views by October 23rd at 4.11pm. KST. This achievement took “APT” nearly five days and three hours to make. the fastest music video by any artist in 2024 to reach 100 million views. It is also the fastest video in 2024 for any artist, regardless of genre, to reach this milestone.
“APT.” draws inspiration from “apartment game”, a traditional Korean game often played by children, which adds a nostalgic item for Korean fans bringing something unique and culturally rich to Rosé’s international audience.
An exciting start to Rosé’s next full album
This collaboration with Bruno Mars has further amplified the excitement for Rosé’s first studio album, “rosie”, which will be released on December 6, 2024. This marks her first solo return since her 2021 debut single album. ‘R,’ which contained popular songs “Down” and “Gone”.
Rosé’s involvement in the album’s production was substantial, as she took on roles as co-producer and co-writer, working closely to shape each of the 12 tracks. According to a press release, “rosie” is her “most personal and candid” work, promising fans a more intimate exploration of her thoughts and creative journey.
This personal touch is expected to resonate deeply with fans, adding another dimension to his art. The highly anticipated December release of “rosie” is set to showcase Rosé’s growth, both as a member of BLACKPINK and as a solo artistbringing a unique musical experience to his global fanbase.
