According to data analytics firm Onclusive, the balance of power at Paris Fashion Week has shifted dramatically this year, marking a notable decline in BLACKPINK’s dominance.
Paris Fashion Week the crown jewel of the global fashion calendar, featuring luxury houses such as Dior, Chanel, Louis Vuitton and Givenchy, concluded its Spring/Summer 2026 season with record-breaking media engagement. The event generated over 21 million mentions, quadrupling those of Milan and almost eight times those of New York. The highlight came during the Dior show on October 1, which went viral after the surprise appearance of Thai duo LingOrm (Lingling Kwong and Orm Kornnaphat), which helped Dior secure a 46% share of voice on social media.
But as Dior skyrocketed, BLACKPINK‘s once indisputable influence appears to be waning. Jisoo, long considered Dior’s top ambassador, ranked only 11th among the 15 most influential figures this season, garnering 1.71% of total mentions. In comparison, BTS’s LingOrm and Jimin dominated the rankings, taking first and second place respectively.
Industry watchers attribute this to Jimin’s highly anticipated post-enlistment return, which generated overwhelming global buzz, overshadowing Jisoo. Meanwhile, LingOrm’s joint appearance ignited unprecedented hype, earning a staggering 18.1% share of mentions, nearly ten times Jisoo’s number.
Between the BLACKPINK members, Lisa performed best, coming in third place with a 10.79% share of voice as an ambassador for Louis Vuitton, beating out numerous Western celebrities. However, it had to share the spotlight with Jimin, LingOrm and Becky Armstrong, signaling a clear shift towards a more diverse global influencer landscape.
Jennie, a longtime Chanel ambassador, took a modest 7th place with 5.16%, a respectable figure but lower than expected for her global stature. Meanwhile, Rosé, a consistent top performer in past seasons, has disappeared from social media’s top 15 altogether. However, it surprised many by ranking second in mainstream media coverage rankings, just behind Meghan Markle – a rare feat in a category usually dominated by Western icons such as royals and Hollywood stars.
Despite BLACKPINKDespite ‘s declining dominance, K-pop remains fashion’s most powerful promotional force. combined, BLACKPINK AND BTS they still represent over 40% of the total global discussions on the topic Paris Fashion Week – a feat unmatched outside Asia.
However, 2025 officially marks the beginning of a multipolar era in fashion, where Korean, Thai and Western celebrities now share influence more evenly. Notably, four of the ten most trending hashtags were led by Thai stars: #LingOrm, #BeckysAngels, #FreenSarocha and #OrmKornnaphat.
Experts attribute this increase to three key factors:
- Highly organized Thai fanbases capable of coordinating international trending campaigns in real time.
- The rise of the Girls’ Love (GL) genre, with hit series like Gap the series, 23.5AND FreenBecky’s universe propelling Thai actresses to pan-Asian fame.
- Strategic marketing shifts by luxury brands, notably Dior, Chanel and Loewe, who are now targeting Southeast Asia, particularly Thailand, as their next big luxury hub after South Korea.
In short, while BLACKPINK remains a global icon, Paris Fashion Week SS26 demonstrated that the center of gravity of the fashion world is no longer theirs alone.
Sources: kenh14
