As a launch date of The new “deadline” Blackpink tour approaches on July 5thTensions are high among fans who have not yet received any hint of new music. Instead of issuing a new song in advance, YG Entertainment confirmed that he would unveil the track only during the concert of the opening evening at the Goyang Stadium, in South Korea, a move that turned on a Firestorm on social media.
Rather than excitement, the announcement has fueled a widespread backlash. The phrase “Blackpink leaves yg” It has increased at the top of Weibo’s trendy topics, reflecting the growing frustration among fans. Many took the social platforms to accuse the agency of being slow, apathetic and guided by moneyclaiming that YG gives priority constantly to profit compared to adequate musical investments in blackpink.
Traditionally, the idol groups release new albums or singles before the tours, promote their songs in musical performances and then undertake live shows. But in the case of Blackpink, YG’s decision to drop the song only during the concert wanders the desire of the fans of Pre-Release music, live phases and physical albums. Supporters argue that this strategy not only reduces the performance of the group’s ranking and album sales, but also shows companies Lack of care for fans’ expectations.
The recourse is not without context. In 2023, all four members – Jisoo, Jennie, Rosé and Lisa – chosen to do it renew the group contract with YG But manage theirs Solist careers independently. Since then, the members have been much more active, each of them by releasing them Solist album well produced with more traces and rich visual elements: a clear contrast with rare returns of the group Under YG.
This disparity only deepened the disillusionment of fans. Many believe that the full potential of Blackpink is retained by the obsolete and slow management style of YG. As a fan said: “If they weren’t trapped under YG’s slow rhythm, their careers could shine even brighter.”
For now, the anticipation remains high for the deadline tour, but the Disconnect between YG and Blackpink Fandom It is impossible to ignore. It remains to be seen if the new music of the concert can heal the rift or further hopes for the output of the fuel.
