Jennie di Blackpink has signed an agreement to become part of the management division of talents of Alta Music Group, a new complete service music company founded by the former manager of global music Spotify Jeremy Erlich.
Based in Los Angeles, Alta Music Group offers services for recorded music, musical publishing and management of artists under the same roof. Jennie’s decision to join the company’s management division on July 24th follows her debut solo album, Rubywhich was released through Columbia Records in March.
Erlich announced Alta Music Group almost nine months later separate From Spotify, where he was the first as vice president and head of the musical strategy before being promoted to the global musical leader. Before his mandate in Spotify, Erlich spent eight years between Universal Music Group and Interscope Geffen A&M, holding roles in development, strategy and business affairs.
“During my career, I focused on the best way to serve artists from all over the world that would create an environment that prepares them in the long term, global success. With high, we have the opportunity to do this best class in class focused exclusively on the support of our artists and the music they create. All the rest does not matter,” Erlich said.
High has already insured Distribution services through the independent distribution arm of Sony, the orchard, and entered a co-control and promotion partnership with TheblackLabel, founded by the manufacturer Teddy Park, known for his work with Blackpink and other K-pop acts. These strategic alliances aim to exploit global networks and promotional skills to amplify high artists on an international scale.
Jennie joins the High Roster in collaboration with her label, Oddatelier, scoring a co-management agreement that allows her to benefit from the dedicated high team while maintaining its existing support structure. As a member of Blackpink, Jennie helped the group to become one of the best -selling groups of girls in the world and her solo career has further consolidated her position as a global pop icon.
The High Leadership Team reflects the philosophy of the artist of Erlich, with the industry Veterans Like Nima Khalilian (previously head of international marketing and strategy at Stem and Interscope), Parker Ulry (Interscope, Warner), Drake Hofer, Elise Eriksen, Gillian Taugher and Michael Selther (Universal Music Group). Nima Khalilian said: “Alta consists in putting artists in first place and helping them navigate in a sector in constant evolution with a clear strategy”.
By signing a high profile artist like Jennie, Alta Music Group underlines his ambition to become a main destination for high -level talents looking for practical management and global support. With Erlich’s vast background both in the relationships of artists and in the corporate strategy, Alta is positioned to challenge traditional management models and encourage the development of long -term artists in the rapidly evolution music scene today.
