In the world in continuous evolution of K-Pop, July 2025 marked a decisive moment in the brand’s race to power: Blackpink recovered their throne for best group of idol in South Korea, while Jimin by BTS They rose to the first place among all the individual idols, demonstrating once again that some stars shine only brighter over time.
The Korea Business Research Institute has published this month Brand reputation rankingsAnd it’s not just about numbers, it is a window on the feeling of the fans, on the hum of the media and which is really influencing culture right now.
Blackpink dominates the group rankings
After months of relative tranquility, Blackpink He roared again in the spotlight with an increase in momentum fueled by their long -awaited return single “Jump” and the kick -off of theirs World expiration tour. The result? A stunning 8.1 million brand reputation indexreflecting a Increase of 85.6% From the previous month, the highest growth of all groups in July.
Key phrases related to the Blackpink domain included “Jump”, “All-Kill”, “ESAIURITO”, “Jennie New York”, AND “Global icons.” Their group’s positivity score struck 94.57%showing how strong the affection of the public is after almost a decade in the sector.
If it were Rosé’s surgery, Jennie’s viral solo performance to Coachella JapanOR Acquisition of the Lisa fashion week in ParisBlackpink’s ability to combine music, style and virality of social media continues to distinguish them.
Fans and even occasional observers call this their true second wind.
Jimin claims his crown as the best individual idol
Naver
In addition to the individual rankings, Jimin by BTS He has shown that the absence grows the heart even more affectionate.
Despite being in military service, Jimin was classified at number 1 with A Reputation index of the brand of 8.18 millionon more than 17% From the previous month. This brings him in front of G-dragon, Rose, JungkookAND Jenniewhich complete the top 5.
So, how does someone who is not promoting idols that are actively coming out on tour?
Jimin’s strength is found emotional connection. Known among fans as “comfort idol”, his name was connected to keywords such as “Cake Fairy”, “Overing”, “Army”, AND “Dear Heart.” Social media continue to circulate the clips of its old vlogs, letters of fans and solo shows such as “Like a crazy,” Keep its energy alive online.
His reputation is not only built on music, is rooted in authenticity. And in today’s digital panorama, this is what builds loyalty that lasts enrollment and beyond.
Feeling on SoundBites
The data collected by the Korea Business Research Institute not only follow the mentions, analyzes the emotional tone of these mentions. For Jimin, the positivity rate has timed 94.05%In the sense that almost all posts, the article or the video that made it this month were full of admiration, nostalgia or encouragement.
The same applied to Blackpink, whose fans (beats) pushed Hashtags like #Jumpwithblackpink, #RoséreturnsAND #Jennieinparis to global trend graphs daily.
This type of digital devotion is what the K-Pop ecosystem guides and is one of the main reasons why these stars remain at the top, regardless of the programs or media cycles.
Returns, enrollments and what is the next
Blackpink’s Deadline tour It should last until December, with stops in Europe, Asia and North America. There is also a buzz on a According to Mini-Album Falling this autumn, with Lisa saying has written a track both in English and in Thai.
As for Jimin, his return from military service is screened for mid-2026, but fans are already anticipating post-service plans. Hybe has mentioned solo projects and even a global fan encounter on his return.
In the meantime, BTS as a group It should resume full group activities in 2026, making this calm before the storm one of the most emotionally loaded times in the recent history of the Fandom.
