On December 23, Asia Society released a short interview with Bang Si Hyuk. During the interview, he was asked if he ever imagined himself playing an integral role in the international rise of K-pop and Korean culture.
“Honestly, I never imagined this kind of success” Bang Si Hyuk admitted it. “When I was young, the global market, especially the US market, seemed so distant. Everyone involved was heroes I could never dream of approaching. When BTS and I started this journey, I never thought we would get to where we are now.”
Bang Si Hyuk recognized BTS’ dedication and their joint efforts in achieving unprecedented heights for Asian artists. “About two and a half years after BTS debuted, I realized that we could do things that had never been done before in Asia. I encouraged me and the members to fight for our dreams and, step by step, we achieved them. Looking back, the journey seems surreal,” he shared.
He recognized the profound impact BTS has had in breaking stereotypes about Asian culture. “Before BTS’s global success, understanding of Asian culture was narrow and limited. Through BTS and my efforts, we have penetrated global markets and people have begun to appreciate our culture for what it truly is,” he said.
Korean netizens were critical of Bang’s remarks, “He only got there by luck.” “Shut your mouth and come to Korea and attend the hearing,” AND “Riches earned through illegal methods have ruined K-pop.”
On the other hand, international fans expressed their gratitude for his recognition of BTS’s role and their collective efforts, “I love how he made it clear that BTS was part of this success. It’s a team effort.” “He worked so hard with our kids so they could become the legends they are today,” AND “For giving BTS a start, sir, I will always respect you for that.”
