On May 22, the sixteenth conference of Asian leadership in Seoul was held, where Park Myung-WanCEO of Choose entertainmentHe highlighted the importance of familiarity in the construction of fandom and in the generation of revenue in the live sector.
He noticed, “In 2020, the president of Samyang Foods appeared in a variety show and expressed gratitude to BTS Jimin.” He added, “Buldak’s Buldak Noodles Buldak in Jimin have become a huge problem, leading to an explosive response that prompted Samyang Foods to overcome the nongshim, becoming the best Ramen company. Familiarity and related are the power of live content.”
In 2022, Kim Jung-SooVice president of Samyang Foods, he appeared The SBS food speech and said, “Buldak Noodles has obtained record quarterly sales”, “ adding, “Thanks to BTS Jimin who shares the moments of enjoying the Buldak Noodles, we have seen significant promotional effects.”
BTS Jimin has often appreciated the Buldak Noodles in various content and his moments of food tears have unleashed the “Buldak challenge”, which has gained traction not only among the main domestic and international YouTubers, but also with celebrities such as Cardi Bwho quoted Jimin Like his favorite and joined the challenge.
Food by this, Samyang Foods, the Buldak Noodles manufacturer, a leading brand of K-Ramen abroad, recorded a quarterly record operating profit greater than 100 billion KRW in the first quarter of this year. The main national and international media have constantly accredited Jimin, affirming, “Thanks to Jimin, K-Ramen is experiencing a second golden age.”
A Foods Samyang Representative, who sponsored BTS US concerts, mentioned Jimin As a key factor in the popularity of Buldak Noodles in the United States, also sending a message and a gift by affirming, “Thanks to Jimin, we built a new factory in Miryang.”
JiminThe first and only Korean solo artist to Top simultaneously Chot 100 and Artist 100 charts of Billboard, not only has reached global musical heights, but has also done everything he eats and drinks, tteokbokki, gnocchi, coffee, yuja tea-uno-a global-ear phenomenon mention in the US economic points of view and strengthening his status of icon of icon of K-Bola.
