In a major year-end reveal, Spotify’s 2025 Wrapped campaign titled ROSÉ’s collaboration with Bruno Mars APP.as the most streamed K-pop song of the year globally. The dream duet beat off fierce competition from other K-pop giants and cemented ROSÉ’s status as a global musical powerhouse.
The annual Wrapped The campaign, which reflects the global listening trends of the platform’s users, highlighted both national and international favourites. Following APP.including the best global K-pop tracks HUNTR/X is golden, Jimin’s Who, Jin don’t say you love meAND JENNIE is like JENNIE.
In terms of artists, BTS continued their unrivaled reign, ranking as the most streamed K-pop group globally for the fourth consecutive year. They were followed by Stray Kids, JENNIE, ROSÉ and HUNTR/X.
Back home in South Korea, Jimin’s Who dominated as the most listened to song of 2025, with fellow BTS members Jin (Don’t say you love me), Jungkook (Seven with Lacto e Standing next to you) and V (Winter Coming with Park Hyo Shin) also securing first places.
Artist-wise, Jimin tops the charts in Korea, followed by Lim Young Woong, Jin, Jungkook and emerging group PLAVE.
Globally, the most listened to song ever was that of Lady Gaga and Bruno Mars Die with a smilefollowed by Billie Eilish BIRDS OF FEATHERand once again, APP. by ROSÉ and Bruno Mars, which placed extraordinarily high among mainstream pop releases.
When it comes to the global artist charts, Bad Bunny has retained its top position, followed by Taylor Swift, The Weeknd, Drake and Billie Eilish. Meanwhile, ROSÉ, Lady Gaga and Bruno Mars showcased the enormous power of streaming, demonstrating their dominance on the global stage.
Spotify’s Wrapped The campaign also continues to engage users by providing personalized data, including the most listened to songs, artists, genres and even listening statuses, making it one of the most anticipated end-of-year digital experiences.
With APP. setting a new standard for K-pop collaborations and with BTS members continuing to thrive both collectively and on their own, 2025 has proven to be another landmark year for Korean artists on the global music map.
Sources: Daum
