Last October, Jang Nara received a presidential commendation during the 10th Financial Day commemoration ceremony. Throughout the day, the Financial Services Commission awarded a total of 192 awards to individuals and organizations recognized for their contributions to the development of the financial sector and strengthening social responsibility.
Jang Nara was named among the recipients along with representatives from the Korea Development Bank, Hyundai Card, local governments and professionals working in the fields of education and welfare. She has been particularly praised for her long-standing commitment to social contribution, including support for disadvantaged children, donations to vulnerable communities and continuous volunteer work since her debut.
According to reports, Jang Nara’s cumulative donations exceed ₩20 billion. His charitable efforts, carried out for many years without flashy promotion, are considered rare even in the entertainment industry. She has been widely credited with setting a positive example and helping to foster a culture of giving among celebrities.
His actions stand in stark contrast to the recent spate of tax scandals involving public figures. The industry has come under intense scrutiny over tax issues and agency management structures, starting with reports of a ₩20 billion tax penalty involving ASTRO member and actor Cha Eun Woo, followed by renewed criticism of one-man agencies and questionable accounting practices.
Broadcaster Park Na Rae recently found herself in the spotlight following disputes with a former manager who exposed aspects of her agency’s operational structure. Singer Lee Hi faced administrative sanctions over issues related to the registration of her individual agency, while actress Hwang Jung Eum shocked the public after being implicated in allegations of misappropriation of company funds.
In this context, netizens revisited Jang Nara’s resume with admiration. Online reactions include comments like, “Some are making headlines for scandals, while others are donating silently,” “There’s a reason why Jang Nara has been loved for so long,” AND “This is the real secret to the industry’s longevity.”
In an age where trust and responsibility are under the microscope, Jang Nara’s unwavering dedication to giving back is recognized not only as generosity, but as a powerful contrast and reminder of what lasting respect can look like in the world of entertainment.
Sources: Naver
