The Winter has been chosen as the newest model for New Balance. After the news broke, the idol’s sporty look trended in the K-pop community!
On October 4, Korean news outlet News1 reported that the aespa member had become a model for New Balance. The global sports brand is operated by E-Land, and in addition to the photos, the brand also shared a video of the campaign.
A post shared by Instagram
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According to a New Balance representative, the brand is honored to partner with Winter, as they will “share the value of innovation.” New Balance also aims to reach a wider audience and showcase multiple brand activities.
Meanwhile, fans were ecstatic to see Winter in the new fit and praised her sporty aura. Others even hoped that Winter would do a collaborative shoot with New Balance global ambassador IU!
Read their comments here:
- “I hope IU and Winter film a commercial together.”
- “She’s a real Barbie doll.”
- “She matches New Balance.”
- “Winter fits well. It has a sporty image.”
- “I need a combination of UI and Winter.”
- “aespa big girls making money!”
- “IU and winter for the next campaign, please.”
Are you excited to see more winter activities with New Balance?
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Written by Israel Monte
