aespa Member Winter is officially the new face of New Balance Korea!
New Balance Korea unveils aespa winter promotional photos
On October 4 KST, The E·Land groupthe parent company of New Balance Korea, proudly announced it Aespa Winter has been selected as the brand’s new muse. This exciting partnership introduces Winter as the face of New Balance’s upcoming campaigns, adding to her already impressive portfolio in fashion and music.
In conjunction with the announcement, “New Balance Korea” launched its new winter campaign titled “It’s winter time”. As part of this campaign, Winter showcases the brand’s signature “New Balance Active short down jacket”an essential item for the colder months. Plus, winter sports are stylish “Duffle bag with shiny silver ribbon”a highlight of the new “Shiny collection”which will be fully revealed later this month. His involvement in the campaign highlights New Balance’s focus on modern, stylish and functional outerwear, making Winter the perfect ambassador for the collection.
Aespa’s busy year
While Winter charms fans with his brand, Aespa is also preparing for their highly anticipated return. The group recently released the first teaser of their upcoming mini-album ‘Whiplash’, which is scheduled to release on October 21st at 6 PM KST. Fans eagerly await new music from aespa, who have continued to push the boundaries of the K-pop industry with their futuristic concepts and captivating performances.
In addition to their musical endeavors, aespa also made waves with their live tour “2024-2025 “SYNK: PARALLEL LINE””. After the success of their Asian shows, the group is ready to expand the tour to North America and Europe. The North American stage will begin Seattle on January 28, 2025followed by stops in major cities such as Oakland, Los Angeles and Mexico City. After finishing in North America, aespa will leave for Europe in March 2025with shows scheduled in cities like London, Paris, Amsterdam, Frankfurt and Madrid.
The tour announcement has generated enormous excitement among fans around the world, as aespa continues to establish itself as one of K-pop’s leading groups. With Winter’s growing influence in both the fashion and music worlds, and aespa’s growing global presence, the group’s impact continues to grow. From Winter’s partnership with New Balance to their long-awaited comeback and global tour, aespa is set to dominate both industries in the coming months.
