I LOVE ITthe agency behind the girl group New Jeanscelebrated the third anniversary of the group “Bunnies” fandom by posting a heartwarming animation and commemorative posts on New Jeansofficial social media channels, capturing widespread attention.
On October 29, ADOR released a short video titled “[Bunnies Day] Happy third bunny day.” New Jeans‘official SNS accounts. The animation features charming characters symbolizing the “Bunnies” as they head to see animated versions of New Jeans members.
Shortly after, another post featured an illustration of the “Bunnies” characters gathered around a 3rd anniversary cake, along with animated depictions of Minji, Hanni, Danielle, Haerin, and Hyein. The images were imbued with the group’s signature whimsical charm and visual storytelling style.
In yet another video, the iconic bunny character represents New Jeans appeared on the screen with the message “Happy Bunnies Day,” adding a festive yet sentimental touch.
The comments sections of the posts quickly filled with emotional messages from fans expressing how much they miss the group. Observations such as “I miss them so much”, “Bunnies Day isn’t the same without NewJeans”AND “There is no Bunnies Day without Minji, Hanni, Danielle, Haerin and Hyein” dominated the responses, revealing the deep affection fans have for the group during their current hiatus from public activities.
The Story Behind NewJeans and “Bunnies”
The name “Bunnies” was officially announced by ADOR on Weverse in 2022, commemorating the group’s centenary since their debut. The term represents “New Jeans“best friends” and ties naturally right from the start to the group’s consistent use of rabbit imagery in their branding and aesthetic.
This thoughtful anniversary tribute, comes together New Jeans‘ distinct visual identity with fan engagement, further strengthens the emotional bond between the group and their fandom while reminding everyone that even during quiet times, the connection remains vibrant and alive.
Sources: wikitree
