According to updates confirmed in Korean sources, starting from July 2025, the Newjeans no longer appears or are mentioned on the Ador website following an important reduction. The renewal has removed the original label brand, replacing it with a simplified company style.
The domain is now redirecting to Adoraudition.World, in which the audition page – once filled with Ador’s distinctive visual identity – has been replaced with a simple and standardized layout. The site lists in prominent Hybe way as the only management entity, reflecting the complete operational control of the label by its parent company.
The fans expressed frustration on social media, with many who said that redesign erases creativity and the unique aesthetic that defined Ador’s image in the K-pop sector. Others interpret the removal of Newjeans As part of the consolidation during Hybe on power over the sub-ethics, especially after the public dispute with the former CEO of Ador Min Hee Jin in 2024.
Background:
Founded in 2021, Ador (all doors a room) quickly became relief after his debut Newjeans In 2022, he praised for their new concepts inspired by Y2K and minimalist visions. The success of the group has positioned Ador as one of the most innovative K-pop labels.
However, in 2024, the tensions between Hybe and Min Hee Jin uncovered publicly, leading to legal battles and a corporate renovation that left Hybe with complete managerial control. Since then, fans have closely monitored the changes to see how the creative identity of the label could change. The removal of Newjeans From the Ador website it is seen by many as a symbolic turning point, which could mark the end of the era of the distinctive brand of the label.
Sources: AllkPop
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