I love has issued an official declaration following the recent announcement of NewJeans members who will refine themselves as Njz.
Newjeans to debut with a new NJZ name
On February 7, KST, the five members of the group—Minji, Hanni, Danielle, Haerin and Hyein– Published their intention to adopt the new name in the middle of their current dispute with Ador. This unexpected Rebranding move sent shock waves throughout the K-Pop community, raising questions about The future direction of one of the most popular groups of girls in the sector.
The decision to rename comes when according to what reported members seek greater creative freedom and autonomy in their career. In their announcement, the members have declared that the new identity, NJZ, would better represent their evolution musical style and personal aspirations. The fans reacted with a mixture of support and concern, with many speculating on the impact of this change on the future projects of the group and on the general public image.
Ador reacts to the Newjeans brand
In a related development, Njz will perform with their new name for the first time at Complexcon, scheduled to be kept in Hong Kong from 21 to 23 March. According to different relationships, The group is preparing to debut a brand new song at the eventreporting a new beginning and an exciting new chapter of their career.
In response to the announcement of rebranding and the growing public discourse, Ador has issued an official declaration that is aimed at the situation.
“It is deeply deplorable that the members made this unilateral decision before any legal sentence has been taken regarding the validity of their exclusive contracts with Ador“The declaration reads.” Ador will continue to do our best to protect the value of the Newjeans brand. “
Ador also reiterated that all decisions are taken with careful respect for the integrity of the artists and future growth.
Stay tuned for further updates on this story.
