The emotional press conference of the actor Kim Soo-Hyun on March 31 could have been more than a simple answer to the recent accusations, it may have been an effort for the last speech to save his agency, the gold medal, from the financial collapse.
Fallout Financial strikes the gold medal hard hard
The experts in the sector believe that the times and tone of the press event have been calculated with care. While the actor firmly denied the accusations that involve the deceased Kim Sae-Ron and the controversial YouTube channel Garo Sero Research Institute, his visible discomfort could be derived from deeper issues, that is, the worsening of his agency.
“The gold medal was used to maintain a surplus from 2 to 3 billion KRW (about 1.36 million USD to 2.04 m USD)”, ” He revealed a merger and acquisition expert. “But it is no longer the case. More than 20 of the sponsorships of Kim Soo-Hyun have been pulled. While most advertisers are not pursuing legal sanctions, partial reimbursements, canceled apparitions and growing fixed costs have emptied the agency’s reserves.”
According to reports, the situation has deteriorated so much that the gold medal has even stopped the contract with a cleaning company in outsourcing in an attempt to reduce operating costs. Although the agency has not issued an official declaration, he confirmed a financial work officer, “I heard that the company was climbing to collect about 6 billion KRW (about 4.08 million dollars) before the press conference. If the suspension of the cleaning service is true, we could soon see internal layoffs and renovations.“
Is the emergency press conference a strategic attempt?
Many observers now believe that the press conference was not only intended to combat public backlash, but also a strategic attempt to stabilize the trust of investors and prevent the total collapse of the company.
During the press event, Kim Soo-Hyun broke several times and shared, “I can’t admit something that I haven’t done. I can no longer stay while the staff of my family and my company suffer for me.”
In a bold follow-up move, Kim Soo-Hyun presented a cause for damage from 12 billion KRW (about 12.24 m) against the family of Kim Sae-Se-Se, a nameless woman who claims to be her aunt and the Garo Sero Research Institute. Legal experts believe that this aggressive step follows a lack of practicable alternatives for the actor and his agency.
The imminent legal battle will depend on the fact that Kim Soo-Hyun and gold medal can demonstrate a direct link between the actions of the defendants and the financial losses of the company, a task that could determine not only the result of the case but the survival of the agency itself.
