It comes after new debt plans leaked.
Koreaboo
This article is part of our coverage of HYBE against ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.
One of the “catalysts” of the first I LOVE IT CEO Min Hee Jinis feuding with MOVES it was the belief that YOU “plagiarized” New Jeans.
On November 11, new leaked plans raised suspicions again.
New leaked debut plans for NewJeans and ILLIT once again raise suspicions of plagiarism
Following the new documents, netizens shared a compilation or collection of “Plagiarism” on the Korean forum site theqoo.
The forum compared the “similar” use of fonts and typography…
The use of stickers and appearances that appear to be designed by the members…
The use of 2D characters…
The problem with the choreography (which made it to the audit)…
How YouTube descriptions are structured…
Pre-debut sponsorships…
Editorials of the magazine with members…
And the similarities between the photos of the Chuseok group.
When all the photos were published, netizens reacted to the “plagiarism” and, while some said that some similarities are something seen in many K-Pop concepts, they could not hide that the recent news and seeing the photos makes seem like more than just a coincidence.
- They really have no sense of integrity…
- This is really too much… At this level, shouldn’t the people involved give up their salary? 😂 Like, do they work?
- Copying the project plan is overkill – it’s basically a copy-and-paste job.
- As soon as people saw the choreography and teaser images, everyone said it looked like they were copying NewJeans. Since they are a subsidiary, we thought it was for promotion or something, lol.
- It really gives off amazing vibes.
- We leave here knowing one thing: the aesthetic sense cannot be copied.
- Honestly, I couldn’t even make them out while scrolling, lol. I was going up and down my feed wondering, “Where’s the photo of ILLIT?”, then I realized it was a different face.
- I think some overlap is understandable.
It’s not like only NewJeans did all this, you know?
But when there’s so much overlap, honestly, anyone can tell it’s just copying.
You can read more below.
Belift Lab accused of “stealing everything” from NewJeans in their plans for ILLIT
HYBE vs. Min Hee Jin, CEO of ADOR
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