She also appeared in person with the brand.
Koreaboo
Second generation K-Pop star Amber Liu has been active in the industry since her debut with f(x) in September 2009.
The girl group is currently on an extended hiatus, as all members have left SM Entertainment. Like the other members, Amber has pursued a solo career, releasing her first album in 2015.
Since then, the idol has continued to release music, although lately she has concentrated her activities in China, where she has been a mentor Production field 2021.
In early 2024, the idol released a single before embarking on his 2024 solo tour, No more sad songs.
However, his recent activities have caused some surprise among netizens, involving TikTok.
As many know, TikTok is a multipurpose app that also functions as a shopping platform for applicable accounts.
These accounts will sometimes showcase their products via live streaming, functioning as a new form of shopping network. At times, these streams can be extremely poor or even annoying, earning them a slightly negative reputation.
A store that uses this feature is PopMarta toy company known for its blind boxes.
On November 8, Amber appeared on the US version of the brand’s live stream to launch a new trading card set.
While she’s not the first idol to appear on streams like these, they aren’t usually aimed at an American audience. Chinese live streams like this are known to be profitable due to the huge number of viewers they reach.
Many were surprised to see Amber on the account and expressed a range of emotions, including negativity related to her past comments about police brutality.
I didn’t know she fell that bad😠https://t.co/kr7M2d4Q8m
– When!! (@jobinsluvr) November 9, 2024
Well I think these sales streams make a lot of money so… good for her I guess https://t.co/myIcYpf8Le
— anti woolly (@rljwyoff) November 9, 2024
oh that f(x) return isn’t happening https://t.co/BDwGasDJxI
— Hallie (@akbhitomi) November 9, 2024
this is kinda depressing omfg https://t.co/GtqUagSwAb
— then (@aerichaedesu) November 10, 2024
she needs to make Tiktik ignore the fact that she is a racist idiot https://t.co/3BU7tobukJ
— anti pumpkin (@bunniracha) November 11, 2024
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