This is tvN’s Saturday-Sunday drama “Jeongnyeon: The Star Is Born.”
According to the TV-OTT Drama Current Affairs Survey for the first week of November conducted by Good Data Corporation, released on November 12, “Jeongnyeon: The Star Is Born” ranked first for 5 consecutive weeks. This shows that “Jeongnyeon: The Star Is Born” has maintained consistent popularity despite strong competition among numerous drama series.
Set in the post-Korean War era of the 1950s, “Jeongnyeon: The Star Is Born” follows the story of its protagonist Yoon Jeong-nyeon, who aspires to become a traditional Korean opera (gukgeuk) star. The drama’s singular focus on “female gukgeuk” captivated viewers, and its solid plot received widespread praise. Kim Tae-ri’s portrayal of Yoon Jeong-nyeon further emphasizes her acting skills, adding depth to the drama’s charm.
In this survey, “Jeongnyeon: The Star Is Born” scored high in various categories, including VON (Voice of Netizen), SNS, video and cast, and established itself as the most searched drama on portals. Following “Jeongnyeon: The Star Is Born” were SBS’ “The Fiery Priest 2,” MBC’s “Doubt,” JTBC’s “Family by Choice” and “A Virtuous Business.”
“Jeongnyeon: The Star Is Born” also took first place in the drama brand reputation survey. In November’s brand reputation big data analysis, “Jeongnyeon: The Star Is Born” ranked first. The Korea Corporate Reputation Research Institute analyzed factors such as consumer participation, communication volume, media consumption and brand awareness for dramas, and announced that “Jeongnyeon: The Star Is Born” achieved high scores in these parameters. The brand reputation index of “Jeongnyeon: The Star Is Born” was analyzed as 12,088,139, standing out across multiple indicators including participation, media, communication, community and spectator indices.
“Jeongnyeon: The Star Is Born” occupies an important position not only in Korea but also in the K content market. The series is available on Disney+ and, according to a recent release from global OTT content rating service FlixPatrol, “Jeongnyeon: The “Star Is Born” ranked sixth in Disney+’s global TV shows category as of Nov. 5. It also topped TV show ratings in countries/regions such as Korea, Taiwan, Singapore, and Hong Kong.
Source: Wikitree
