On November 11, Hankyeore news revealed 2 reports, titled “Belift Lab’s New Girl Group Plan (ILLIT)” and “2021 Team Launch Plan (NewJeans)” respectively. The reports, said to have been acquired via a tip-off, show strong similarities despite the 3-year gap between ILLIT and NewJeans’ debut.
For starters, they both used the same template with similar designs, despite these not being used enterprise-wide or as a standard. In fact, Min Hee-jin herself said in May 2020 that she personally designed the graphics for her report when she was HYBE’s Chief Brand Officer.
This suggests that the report for ILLIT, which is operated by Belift Lab and not ADOR, should not have access to the model used by Min Hee-jin and that the NewJeans report may have been shared with Belift Lab.
Furthermore, you can spot similar keywords between the two reports, with the NewJeans report using the words “sense of kinship (dongjilgam)” and “sense of desire (donggyungshim)”, and the ILLIT report also using these words key.
So far, topics regarding these strong similarities have surfaced on various Korean forums, attracting enormous attention. Below are some comments in the related topic:
- They basically just changed the background color and photos
- So basically, the ILLIT company just ripped off NewJeans…
- It’s surprising how even the line spacing was the same
- They seriously have no shame in doing something like that
- BigHit and Belift are really shameless
Source: theqoo, Krb
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