SPC brand under fire for using “Lucky Vicky” slogan in product name

SPC brand under fire for using “Lucky Vicky” slogan in product name

Recently, a brand of SPC Group garnered a lot of attention online for a particular product by using a popular slogan in the name.

Baskin Robbins released a dessert called Lucky Vicky Mochi and received criticism not only from fans but also from the fan who originally started the meme.

| Baskin Robbins

This meme started after that IVE Jang Wonyoung‘s thinking exploded online due to his reaction to buying bread in a vlog about Spain.

A fan then posted an example of her thinking online, giving rise to the “Lucky Vicky” meme.

“Positive thinking: the glass is half full.

Negative thought: the glass is half empty.

Wonyoung thinks: I was about to drink water after training and there was only half a cup of water left. I had only hoped for about half because it would be too much to drink it all and not enough if it was too little. I’m totally a ‘Lucky Vicky!’”

The same fan also posted a response to the product using the meme.

Firstly, as long as it has become a meme, it is natural that it is used here and there since it comes from its name. If it was used for marketing, I would have just enjoyed watching it, but seeing it used by SPC, who is known for their crappy working conditions and is using the name to sell a product without any business ethics, is driving me crazy?

— User X @kim_tofu_

Korean netizens also criticized the company for its lack of morals.

Screenshot 08-11-2024 15.12.01
| theqoo
  • “I bet they don’t even know Vicky is… the level they’re at…”
  • “Wonyoung isn’t even the brand’s model.”
  • “Just look at their level…”
  • “These idiots again…”
  • “So ridiculous.”
  • “Use it after you turn her into a model… the company is so ridiculous.”
  • “Isn’t that Vicky Wonyoung’s English name? What do you mean they use it all of a sudden?”
  • “Where have their morals gone?”
  • “Isn’t Vicky her English name? Crazy people.”
  • “There needs to be a big outcry for them to stop using it.”

What are your thoughts on this?

IVE Jang Wonyoung’s “Lucky Vicky” meme is also so popular on ChatGPT

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