After successfully making a comeback and new debut, FIFTY FIFTY is wrapping up their activities in Korea and will begin an 8-city tour in the United States, including San Francisco, Los Angeles, Chicago and New York, at the end of this month. They will also engage in various promotions. Since FIFTY FIFTY’s “Cupid” has gained huge popularity overseas in the past, the group plans to target the US market again this time.
While previously prioritizing overseas success, this time FIFTY FIFTY aims to simultaneously capture the hearts of both Korean and international K-pop fans.
CEO Jeon candidly expressed: “This time it is a balanced approach between national and international. I wanted FIFTY FIFTY to be loved both at home and abroad.He also revealed that the previous strategy of prioritizing the foreign market was a “survival tactic”.
“It took too long to be successful nationally and we didn’t have the funding. There are 100 million Spotify users in the United States. It’s an incredibly large market. To get faster responses, we needed to reach places like the US and UK, where there are more music listeners. The English version of “Cupid” comes from a place of poverty and desperation. Of course, having lyrics in English was essential to attract listeners.”
During the upcoming US tour, the members of FIFTY FIFTY will play not only songs from their new release but also songs from their previous discography. Fans can expect to hear songs like “Higher,” “Lovin’ Me” and “Tell Me” performed with vocals from the current members. “Cupid” may also be used in the performances, which still has unresolved copyright issues.
CEO Jeon added: “’Higher’, ‘Lovin’ Me’ and ‘Tell Me’ will definitely be released for fans. However, we will wait until the copyrights of ‘Cupid’ are resolved and we achieve complete victory.
Furthermore, Jeon expressed his regret over the disputes over the exclusive contract. After achieving miraculous success with a small agency, it’s understandable to feel frustrated at not being able to sustain that success. However, there is also a sense of new hope and expectation since he miraculously met the current members.
Jeon noted: “Small and large agencies start from different points. What is regrettable about achieving ‘Cupid’ is that it was a success that broke one in a billion, or rather, one in ten billion for a small agency.”
She added: “But now, I hope FIFTY FIFTY will be remembered simply as a ‘hit K-pop girl group.’ This is my duty and my responsibility.”
He also mentioned: “This time, when we go to the United States, we are newcomers, so our main goal is to show our hard work in the spirit of a newbie and get positive feedback like “They’re pretty good” or “Their music is worth it”. listening.‘”
With FIFTY FIFTY’s new beginning, ATTRAKT also has new plans, especially for launching a boy group. Jeon said, “We will put all our efforts into FIFTY FIFTY. Our goal is to continue to turn FIFTY FIFTY into something great and we are also planning to create a wonderful group of guys.”
Source: naver
