On November 1, an individual claiming to be an employee of HYBE labels leaked new pages from the “HYBE Music Industry Trends Weekly Report.” Within this document, information related to BLACKPINK has been highlighted, drawing attention to the group’s dynamics and strategies.
In particular, HYBE appears to be resistant to Jennie’s success, indicating that the company’s goals may involve promoting intense public scrutiny and revealing aspects of her private life. This behavior is consistent with the troubling trend of spreading a series of negative articles and using a made-up K-netizen persona to downplay Jennie’s popularity and diminish her standing in the industry. This tactic appears to be part of a larger effort to create controversy around it, raising significant concerns about the company’s true intentions.
HYBE also claims that BLACKPINK is a group that has never focused its themes on female empowerment or gender issues. Instead, the group focuses more on heterosexual romance than anyone else.
Additionally, HYBE is planning to engage in comprehensive research into BLACKPINK-endorsed brands, their concert revenues, and tour locations. The goal is to leverage this information strategically in future promotions and business decisions.
Additionally, HYBE appears to monitor specific bloggers, particularly those known as “akgae,” who often spread rumors about celebrities. HYBE appears poised to exploit this environment by circulating harmful rumors about BLACKPINK, potentially creating divisions and escalating conflicts among solo fans within the group. Such actions could not only damage the public perception of the members, but also jeopardize their relationships with each other.
Source: Weibo
