In recent weeks, internal HYBE documents have surfaced online, reportedly due to an employee leak, revealing insights into the company’s strategies and issues surrounding its idols, including LE SSERAFIM.
Since their debut, LE SSERAFIM’s live singing ability has been a recurring topic of debate. The intensity of this criticism greatly increased following their performance at Coachella, along with an encore show that further raised doubts about their ability to deliver live vocals. While fans have recognized some notable improvements in the group’s performances over time, they remain vigilant, carefully analyzing each stage appearance for signs of growth.
In the most recent document, HYBE directly addresses the growing criticism surrounding LE SSERAFIM’s alleged use of lip-syncing during various awards shows, with particular emphasis on the Asia Artist Awards 2023. They stated, “As for the phases, after the difficult conditions of MAMA, the composition is becoming clearer and the reactions have improved. However, there are still some downsides to lip-syncing, which has attracted criticism, even at AAA, for not performing live.
The confirmation reignited conversations among fans and audiences about the role of live vocals in performances and the authenticity of idol showcases.
Source: KrB
