Coincidence or planned?
MOVES debuted with the multinational girl group KATEYE in 2024. As they prepared for the group’s debut, many names were in the mix for the group’s name. Among the options the two highly regarded names were “NEWCRAZY” AND “KATEYE.” This was revealed in the group’s documentary, Pop Star Academy: KATSEYE.
While many would have overlooked the name “NEWCRAZY” Previously, a newly revealed part of HYBE’s internal report caused netizens to draw links to the name. The report touched on the social media buzzword”News-IN-THE“, to which he originally referred New Jeans, IVE AND THE SERAPHINS like fourth generation power plants. Subsequently, HYBE replaced “IVE” with “YOU“to create the term”The new-ILL-LE from HYBE.” The report discussed how to oust “New” [NewJeans] from the equation.
When various communities started using “HYBE’s New-ILL-LE” to refer to NewJeans, ILLIT, and LE SSERAFIM, people started mentioning ILLIT more.
At this time, it may be necessary to tie LE SSERAFIM with BLACKPINK, aespa and IVE in the girl group category as million sellers in the first week of sales and separate them from the 4th generation. We’ve been plagued by the term New-ILL-LE for a few days, but we can just throw out “New” and start something completely new.
— HYBE Report
Netizens belatedly realized that the name “NEWCRAZY” could have been HYBE’s way of replacing NewJeans.
- Ah, it’s not even funny now… They’re trying to steal what’s not theirs, copy someone’s identity and take everything and replace it… I’m really scared. I don’t even want to deal with them.
- Wow, this is so pathetic. As fans used “New-I-LE aces”, they became obsessed with it and tried to fit in.
- Fuck LOL.
- NEW CRAZY LOL.
- At first I thought KATSEYE was cheesy, but TF is AGAIN CRAZY.
- Ah, they managed to push aespa out of “New-I-LE” and then managed to force ILLIT into the equation instead of IVE, but they couldn’t pull it off with NewJeans, so they totally planned to push them out like they did with Aespa.
- LOL, they are a bunch of crazy people.
You can read the original issue below.
Newly released internal HYBE documents show plans to ‘throw away the NewJeans’
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