On October 25, his new company, A2O Entertainment, revealed its trainees through its official YouTube channel.
These trainees, called “Rookies”, include both boy and girl trainees, continuing the tradition of the “Rookies” system that Lee Soo-man used at SM.
In particular, Lee Soo-man introduced the term Zalpha-Pop, targeting the “Z” and “Alpha” generations, which attracted attention.
The introduction of teams named “Rookies LTB” and “Rookies HTG” suggests that more teams could debut under A2O Entertainment.
Furthermore, the names of the trainees, such as “MA
The phrase “Produced by Lee Soo-man” appears at the end of the video, generating excitement. Known for creating the K-pop system and laying the foundation for global K-pop, Lee Soo-man’s new apprentice idols are attracting attention for their exceptional visuals, strengthening his reputation for cutting-edge talent selection.
This marks Lee Soo-man’s return to production after 1 year and 7 months, following SM’s takeover battle in March last year. Its non-compete clause to produce in Korea will expire in approximately 1 year and 4 months.
Earlier this year, Lee Soo-man registered a trademark under “A2O Entertainment” through his personal company Blooming Grace and announced auditions for idol trainees via Japanese accounts. In June, he was spotted with young male trainees in China, and on October 8, he was spotted with his niece, Girls’ Generation’s Sunny, and former SM producer Yoo Young-jin.
Source: Nate
