HYBE’s internal report comparing LE SSERAFIM to BLACKPINK and TWICE draws ridicule

HYBE’s internal report comparing LE SSERAFIM to BLACKPINK and TWICE draws ridicule

He deemed the group capable of emerging victorious.

As the National Assembly audit of MOVES continues, other internal company documents have been made public.

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| hybe.co.kr

Some of these documents drew widespread rebukes from HYBE, as they revealed the company’s plan to allegedly fold New Jeans and various insults about other companies’ idols.

One of these the recently revealed reports also included a rating of THE SERAPHINSperformance, comparing them to third generation power plants such as BLACKPINK AND TWICE.

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| theqoo

“Especially, since then [LE SSERAFIM] has gained significant confidence in their performance as a team, we can now increase the reach of their tours and have them compete with groups of kids. [BLACKPINK] he conquered Coachella and interacted with many foreign celebrities, but there was the problem of not managing the team effectively. [TWICE] they have consolidated teamwork and hold concerts in stadiums, but when it comes to attracting attention, they are lacking. If LE SSERAFIM combined the forces of the two, it would be possible for them to fill the void left by the main female groups.”

— HYBE document

This report sparked massive ridicule from netizens, who assumed that the remarks reflected HYBE’s reasoning behind sending LE SSERAFIM to Coachella, a performance that brought the group intense criticism. A netizen reposted the document on Theqooaccompanied by a video of LE SSERAFIM’s Coachella performance, and soon went viral as more and more netizens began criticizing HYBE’s assessment of the group.

Screenshot 10-26-2024 133646
| theqoo
  • “This is really damn fun.”
  • “LOL.”
  • “Are they joking? LOL, that’s damn ridiculous.”
  • “Combine what with what…”
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| theqoo
  • Considerable confidence in their performance as a team?’ Were they trying to be funny from the first sentence?”
  • “LE SSERAFIM doesn’t even have the images. How can they do anything?
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| theqoo
  • “The remark about combining with BLACKPINK was really out of line.”
  • “I was so embarrassed I couldn’t watch until the end.”
  • “Excuse me…?”

Meanwhile, HYBE had already found itself in trouble after its internal report was discovered to contain explicit comments about underage idols. Read more here.

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